Beijing JUKU technology Co., LTD, always with high performance/price ratio, and perfect after-sales service, recently declared that a new strategic adjustment would be published according to the market, all JUKU professional display products price cut down, which surprising the professional display industry terminal user groups, and they also expressed high concern about it.
The market strategic adjustment was made after market researching. It is a hit ace in the hole for JUKU in recent market. In LCD monitor market demand, along with the increase of domestic downstream industry structure, the development of key components is full of master degree. For foreign manufacturers and customers are numerous, so the customers can according to the needs of the development of itself and choose appropriate partner OEM LCD monitor, therefore, the domestic industry continue grows. OEM manufacturers because of high proportion of production in 15 inch to 21 with high price competitive and low margin, the manufacturer's profit ability face a serious test.
Therefore, in order to ensure the JUKU brand position and volume stability of market, the significant adjustment strategy should be made.
First, more perfect after-sales service system. Because JUKU is the first level agents of Shenzhen USER special display tech co., ltd, supporting by USER 500 service outlets in after-sales service. As the saying goes: don’t afraid to repair, but afraid no one to repair. JUKU has a huge professional maintenance team and perfect after-sales maintenance technology, in this aspect of the service level is beyond doubt.
Second， supporting by USER in advanced manufacturing and R&D technical, the product quality and performance have lasted USER quality concept, with a high quality of the brand.
Third, on price adjustment, the JUKU product prices cut down sharply, in the premise of quality assurance, taking quantity as the method to achieve the biggest market share.
Although constant price causes many small and medium-sized enterprises injured, according to the fiercely competitive market, in order to gain market advantages, the security manufacturers have issued some corresponding adjustment. JUKU as the first level agents of Shenzhen USER special display tech co., ltd, USER provides all-around support, including product technology and product promotion, product after-sale service, etc.
JUKU products not only do the lowest price in terms of quality, but not inferior in quality than any other brands. What is the price advantage? JUKU is the most representative, which has the most excellent quality (made in USER), and the most perfect after-sale (500 outlets, a year guarantee), the most powerful technical support (more than 100 R&D engineers in USER). From July, LCD monitors will be affected by the shortage of materials and be influenced, and the price will be increased. But JUKU reduced its price greatly, which shows JUKU unshakable faith and determination in this LCD monitors market-rob war.
With the huge movement in the market, does it forecast a more competitive price robs? LiYuRui, the manager of JUKU said: "every company has its own competition strategy and method to cope with the market. The price adjustment of JUKU is just a strategy to seize the market. JUKU rely on their advantages to provide better products and services to the ratio of the market trend. If not improve, I think LCD monitor prices will not drop in the second half, but JUKU will still adhere to the market strategy to ensure customers’ greater interests."
